Privacy Policy for Sands End Florist Customers

Name: SUNNY GARDEN
Brand: Sands End Florist
Price: 49.00 GBP
Availability: InStock

Introduction

This Privacy Policy outlines how Sands End Florist ("we", "our", or "us") collects, uses, stores, and protects the personal information of customers placing orders with Sands End Florist in Sands End and the surrounding districts. We are committed to processing your data in accordance with the principles and requirements of the General Data Protection Regulation (GDPR). Please read this policy carefully to understand your rights and our practices regarding your personal information.

What Data We Collect

When you place an order or interact with Sands End Florist, we may collect and process the following categories of personal data:

Identity Data: Name, title.
Contact Data: Delivery address, billing address, town, postcode, contact number, and any preferred contact method.
Order Data: Details of your flower order, messages for the recipient, purchase history, and transaction information (such as order number, date, and payment amount – but not your card numbers).
Payment Data: Payment status, and processing information as provided by our payment processors (we do not store card numbers).
Communication Data: Any correspondence or enquiries, including feedback or complaints about our service.
Delivery Data: Recipient name, delivery address, and instructions for delivery.
Technical Data: If you order through our website, device information, browser type, and IP address may be collected for service functionality and security.

Lawful Basis for Processing Your Data

Under the GDPR, we must have a valid lawful basis to process your personal data. The lawful bases relevant to our activities include:

Contract: We process personal data as necessary to fulfill your order and deliver our services.
Legal Obligation: We may retain and process your information to comply with legal and regulatory obligations (for example, tax and accounting requirements).
Legitimate Interests: We may process your data for our legitimate business interests, such as improving our services, managing queries, or ensuring the security of transactions. We only do this where your interests and fundamental rights do not override those interests.
Consent: Where required, we will seek your explicit consent for processing, such as for direct marketing purposes. You are free to withdraw your consent at any time.

How We Use Your Information

We use your personal data to:

Process and deliver floral orders to correct recipients.
Communicate with you regarding your orders or respond to your enquiries.
Internal record keeping, including financial reporting and business administration.
Comply with applicable laws and regulations.
Improve our products, services, and customer experience.
Send you marketing communications where you have consented to receive them.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Typically, order and customer data will be retained for up to seven years in order to comply with tax and accounting obligations. After this period, we securely delete or anonymise your data, unless further retention is required by law or for the establishment, exercise, or defence of legal claims.

Third-Party Processors

We use selected third-party service providers (processors) to assist us in delivering our services, which may include:

Payment processing companies to manage transactions securely.
IT and hosting providers to support our website and digital services.
Delivery partners to help with order fulfilment and logistics in the Sands End area and nearby districts.

We ensure all processors handle your data securely, sign appropriate data processing agreements, and process your personal information only under our instructions and in compliance with GDPR.

Your Data Protection Rights

As a customer of Sands End Florist, you have the following rights under the GDPR:

Right of Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: You can request correction of any incomplete or inaccurate personal information we hold.
Right to Erasure: In certain circumstances, you may request deletion of your personal data ('right to be forgotten').
Right to Restrict Processing: You can ask us to restrict or limit the processing of your personal data in certain scenarios.
Right to Data Portability: You may request that we provide your data in a structured, commonly used, machine-readable format or transfer it to another service provider.
Right to Object: You can object to the processing of your personal data in certain instances, such as direct marketing.
Right to Withdraw Consent: Where processing relies on consent, you can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
Right to Lodge a Complaint: You have the right to lodge a complaint with your local supervisory authority if you believe we are not complying with data protection law.

If you wish to exercise any of these rights, please contact us using the details provided at our business premises or via our website contact page.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data processing practices or legal requirements. Updated versions will be posted at our premises and on our website. We encourage you to review this policy periodically.

Applicability

This Privacy Policy applies to all individuals placing orders with Sands End Florist from Sands End and its surrounding districts. By placing an order or communicating with us, you acknowledge the practices described in this policy.